A Global Sports Brand Leading Innovation

 Across the Boundaries of Sports and Culture

Since its founding in 1948, PUMA has worked alongside top-tier athletes,

combining cutting-edge performance technology with style 

to become a brand for those who constantly strive to go faster and push bolder boundaries.

Through its new global campaign 'GO WILD,'

PUMA champions instinct, bold energy, and self-expression—free from rules or limits.

This campaign resonates with the spirit of runners 

who seek to transcend not just race results, but their own personal limits.

PUMA aims to share the spirit of 'GO WILD' with all participants of the 2025 Seoul Race, 

delivering the brand’s values of true performance, energy, and fearless challenge.